Wednesday, July 8, 2009

A Modern Day David v. Goliath

I love a good underdog story. Being from Cleveland and forced to suffer through season after season of sports heartbreaks, you pretty much have to be. (A moment of silence, if you will, for the Cavs.)

But this isn’t about Cleveland sports (Shaq? Really?) or their tough seasons (the Indians: currently the second worst team in baseball). No, this about corporate underdogs. And by that, I mean Microsoft.

Yes, I know what you’re thinking: Microsoft is the Antitrust Godzilla, the Bully Bundler, the Strongarmer of Operating Systems. Maybe that was true—a decade ago. The PC game has changed, as everyone knows. Everything is knitted to the Internet, which is why Google is the new bully, the new Big Brother. Literally. Microsoft isn’t scanning your email for keywords to see what ads it can display. Google is. Microsoft isn’t taking pictures of the front of your house and your neighbor’s house. Google is. And guess what Google is also doing now: Developing an operating system to bundle with its Internet browser.

Google’s tentacles are getting longer and stronger, something to consider today when everything about everyone is online. It’s only a matter of time before Google becomes Jabba the Hut of all that is tech. Bottom line: Steve Ballmer is going to have to find something else to rally the troops. http://video.google.com/videoplay?docid=-4860483760049380308

Hang on—I just realized that I use Google blogger...and they’ll pay me to show ads. Ok, nevermind what I said earlier. Google on, people. Google on.

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